THE MIDLANDS FASHION AWARDS 2015 - FASHION CAPITAL REVIEW
The MFA finalists showcasing were as follows:
INDEPENDENT DESIGNER OF THE YEAR
Maurice Whittingham (design pictured top right)
Boo-Couture
FashionSistas
Dancing Dolls UK (design pictured below right)
Tiffany Standford
EMERGING DESIGNER OF THE YEAR
Kashane Swaby
C La Rouge
Eleven Fifty Nine
Sarah Louise Woodward
Crooked Knitwear
YOUNG DESIGNER OF THE YEAR
Georgia Richardson
Isla Gilbertson
Abigail Emily Vincent
Ronja Fell
Kayleigh Wright
Sophie Hudson
ACCESSORY DESIGNER OF THE YEAR
Spirit of Harlequin
Monday Boutique
Kavina Tank
France Leonard
Magnifique
MAKE-UP ARTIST OF THE YEAR
Leanne Brown
Gabrielle Hunt
Fatou Jagne
Navdeep Makh
And the winners were:
Independent Designer of the Year: Maurice Whittingham (pictured below)

Emerging Designer of the Year: Sarah Louise Woodward
Young Designer of the Year: Georgia Richardson (design pictured right)
Accessory Designer of the Year: Spirit of Harlequin
And Make-Up Artist of the Year: Gabrielle Hunt
FashionCapital editor JoJo Iles commented:
“It was fantastic to see such a diverse mix of styles and ideas coming through at this year’s event. For me Maurice Whittingham was a well-deserved winner his cutting and tailoring skills were exceptional combined with his eye for detail in both his men’s and womenswear designs. Other standouts for me included Georgia Richardson’s slick use of pleating and print and some rather lust-worthy separates by Dancing Dolls, such as the oversized cowl top and opening embellished hooded dress for a Princess Leia meets Kylie feel. Not forgetting Kavina Tank’s oversized, light-as-air, structured hats that made a real statement on the MFA catwalk.”
As part of the prize, design category winners will feature in an exclusive Style Birmingham shoot, putting their collections in the spotlight. In the year following awards ceremony, make-up artist and MFA judge, Jules Cardozo-Marsh, will mentor the successful Make-Up Artist of the Year. The winner will accompany and assist Jules on professional shoots, benefiting from her direction and experience. This will allow them to build a portfolio of work and a network of invaluable industry contacts.
The Midlands Fashion Awards 2015 was held at CBSO Centre in Birmingham on the 16th October 2015 – check for updates on the MFA website to apply for the next 2016 edition.
https://www.midlandsfashionawards.co.uk
Review by Fashion Capital editor JoJo Iles
Images by garazi.co.uk
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