1. Choose Your Category:
Categories are open not only to fashion and accessory designers, but also to fashion stylists, make-up artists, hairstylists, photographers and models celebrating and shining the spotlight on fashion and creative excellence from across the region. Choose from the categories listed below, please read the entry guidelines before submitting your entries.
Independent Fashion Designer
This category is awarded to Midlands based independent fashion designer or boutique who is able to present a collection consisting of innovative and unique womenswear or menswear.
This category is awarded to a Midlands based emerging fashion designer who is able to present a collection consisting of innovative and unique womenswear or menswear.
This award focuses on sustainability in fashion and is open to innovative and sustainable designers and brands who are taking an environmentally conscious and sustainable approach to fashion. Applicants must be able to demonstrate sustainable and ethical practices and apply their design techniques to present a collection of six looks for the catwalk show or products that promotes the use of at least one of the following environmentally friendly features: zero fabric waste, up-cycled, reconstruction or organic materials.
Young Fashion Designer (Graduates)
Open to the next generation of innovative fashion designers. Designers must be in their final year of studying a BA Fashion Degree course or newly qualified with less than 2 years of professional experience.
The award will be presented to an emerging photographer at the early stage of their career. Entrants must be able to present a strong portfolio of work to a panel of industry professionals. Entering the awards is a great opportunity to raise your profile.
Professional Make-up Artist
This award will be presented to a talented make-up artist with who is able to present a portfolio of work highlighting any collaborations with fashion designers, hairstylists, make-up artists and photographers that they have undertaken to create beauty/editorial shoots and or campaigns.
This award will be presented to a talented accessory and jewellery designers who designs fashion related accessories such as handbags, shoes, scarves, precious or non-precious jewellery.
This award recognises talented fashion stylists who are able to present a portfolio of work highlighting their expertise and collaborations with fashion designers, hairstylists, make-up artists and photographers that they have undertaken to create beauty/editorial shoots and or campaigns.
Rising Star Award (Make-up Artist)
This award will be presented to an aspiring make-up artist who is able to work under instructions. Make-up Artists will be given the opportunity to create looks they will be judged on in a live competition within a given time frame as well as being able to work as part of a team.
2. Judging Process
All entries will be considered based upon their entry submissions, applicants will have the opportunity to present their entry to a panel of judges consisting of industry professionals. Each applicant will be interviewed and their collection or portfolio assessed by the judges who will select five finalists in each category to go forward to the awards in October 2018.
The winners will be announced at the fashion show and awards and will be assessed on the following criteria’s:
A panel of industry professional’s judges will evaluate each fashion designer’s collection on the catwalk at the Midlands Fashion Show and Awards. The judging panel will take into consideration the following factors in the selection of the award winners: creativity, originality, workmanship, functionality, marketability, visual appeal, technical and design skills.
The work of accessory designers, hairstylists, make-up artists, fashion stylists and photographers work will be judged on the evening of the awards. Accessory designer will be judged on creativity, originality, workmanship, functionality, marketability, visual appeal, technical and design skills.
Judges will take into consideration creativity, execution and photographic content.
Rising Star Award (Make-up Artist)
Aspiring make-up artists will be tasked to create a beauty look they will be judged on in a live competition. Make-up artists will be judged on creativity, makeup application skills and professionalism.
Professional Make-up Artists
Finalists will be tasked to create a beauty look they will be judged on in a live competition. The winner of this category
will be the person who demonstrates excellence in creativity, makeup application skills and professionalism.
Entries will be judged on creativity, technical excellence, artistic merit, subject and style.
“It was amazing to be part of such a prestigious event highlighting the breadth of talent outside London. I feel over the moon to have won Young Designer of the Year 2017, made even more special by the quality of work from the other graduates in the same category”
“I was overwhelmed when I heard my name called out as the winner. To be recognised and rewarded at such a respected awards ceremony, and among such incredible talent, is a true honour.”
- Helen Howe Atelier
“I am thrilled to have won ‘Accessory Designer of the Year’ for 2017! The Midlands Fashion Awards provides an amazing showcase of the talent we have across the Midlands and to be honoured at the event was a delight.”
-Refined Deluxe Jewellery
3. Submit Your Entry
Use the form below to enter Midlands Fashion Awards 2019
All work must have been created within the past 6 – 12 months and must be the work of the applicant.
By submitting your application, you automatically deemed to have read, understood and accepted the terms and conditions.