Enter the 2019 awards



  • To participate entrants must be aged 18 or above

  • Midlands based or must have lived or been educated in the Midlands region

  • Entries are open to new, emerging, established, independent fashion and accessory designers, fashion stylists, make-up artists and photographers who specialise in fashion or beauty photography

  • New graduates and design creatives who have graduated from a university or training programme within the last two years

  • You must be available to attend our judging day on Saturday 22nd June between 12noon and 4pm

  • We have opportunities for national designers to showcase their collection at this years awards. (To apply visit our Get Involved page)

How to Apply

  • Choose the category you wish to enter and complete the online entry form

  • Add the entry to your cart and pay your administration fee

  • Submit four images of your most recent work to Midlands Fashion Awards

  • On Saturday 22nd June entrants will be invited to meet the judges for a brief discussion and presentation of samples from their collection or portfolio of work to our panel of judges on

  • All shortlisted entrants will be notified by email

  • Entry deadline: Friday 14th June 2019

Judging Process

Our panel of judges are representatives from different sectors of the fashion and creative industries including high end retailers, fashion buyers, stylists, make-up artists, professional photographers, magazine editors and academic institutions.

Stage 1: All entrants will be invited to meet the judges at our Judging Day to be held on Saturday 22nd June 2019 between 12pm-4pm in Birmingham. Entrants will have the chance to discuss and showcase samples from their collection or portfolio of work with the judging panel who will select the finalists.

Stage 2: If shortlisted, you will receive an email confirming your place as a finalist. You will be invited to showcase your collection on the catwalk, exhibit your brand or sell your products to an audience of 300 plus visitors at our annual award ceremony. Winners and runners up will be announced at the Midlands Fashion Awards to be held on Friday 11th October 2019 at the City of Birmingham Symphony Orchestra, CBSO Centre in Birmingham.

How to Pay your Entry Fee

  • Payment can be made by PayPal or Bank Transfer. 

  • Monthly payment options are available for fashion designer finalists.

  • For details on how to pay by monthly instalments, please email Midlands Fashion Awards

It was amazing to be part of such a prestigious event highlighting the breadth of talent outside London. I feel over the moon to have won Young Designer of the Year 2017, made even more special by the quality of work from the other graduates in the same category
— Harriet Eccleston
I was overwhelmed when I heard my name called out as the winner. To be recognised and rewarded at such a respected awards ceremony, and among such incredible talent, is a true honour
— Helen Howe, Atelier
I am thrilled to have won Accessory Designer of the Year’! The Midlands Fashion Awards provides an amazing showcase of the talent we have across the Midlands and to be honoured at the event was a delight
— Refined Deluxe Jewellery

Designer Entry: Fashion Designer, Emerging Designer, Sustainability Award, Accessory Designer, Young Fashion Designer

Creative Entry: Fashion Photographer of the Year, Fashion Stylist, Makeup Artist, Rising Star Makeup Artist